Vickie Lehar
Brake Parts Inc


Latest Promotion from Raybestos® Brand Brakes and Raybestos® Brand Chassis Really “Rattles” and Rolls

Enter to Win the 2014 Raybestos Rattlesnake™ Toyota Tundra

McHenry, IL — July 11, 2013  -The makers of Raybestos® brand brake and Raybestos® brand chassis products have teamed together to develop a business building promotion with real striking force. Countermen receive cash rebates, technicians are able to purchase a customized promotion kit and their customers receive free custom t-shirts… and one lucky fan will win the grand prize… a customized 2014 Raybestos Rattlesnake™ Toyota Tundra!

Raybestos Rattlesnake Design

The Story Behind the Truck
The 2014 Toyota Tundra is Texas-made, and Texas-tough… capable of ripping through severe off-road trails and harsh desert terrain. The Raybestos Rattlesnake™ is being customized by Addictive Dessert Designs and will feature custom bumpers, side steps and chase rack.

Thanks to Toyota Racing Development, a Toyota 5.7-Liter aluminum i-FORCE DOHC 32 valve V-8 with a tuned TRD Supercharger helps the Raybestos Rattlesnake™ reach 600+ hp. It will also include a high-lift off road suspension and off-road shocks.

Its stopping power will come from the same Raybestos short track racing brake package used by the Joe Gibbs Racing team. The Raybestos Rattlesnake™ will stretch its off-road muscle with Raybestos Professional Grade chassis parts.

TRD will also install headers and a full stainless steel muffler exhaust with polished stainless steel tips. “It is going to have a pressurized air intake to allow the engine to breathe a lot better… like an engine twice its size,” said Ted Moncure, the TRD Functional Accessory Engineering Manager.
The Raybestos Rattlesnake™ will also have improved fuel economy and, after Moncure’s team of engineers and technicians get through with it, the 2014 Tundra will have thirty percent more horsepower and twenty five percent more torque.

World-renowned tattoo artist, Corey Miller, will give the signature-edition truck its custom wrap. Miller took his inspiration from a formidable Texas icon… the Texas Rattlesnake. A rattler with the iconic flair of a Corey Miller tattoo will be shown on both sides of the truck, and a signature “Raybestos Flying R” will be emblazoned on the hood.  Miller said, “This truck is going to bear its fangs and scream forward just like a rattler does when it strikes… absolutely shredding it.”

The Finer Points of the Promotion
The Raybestos Rattlesnake™ program runs July 15 through October 15, 2013. Participating technicians can offer their customers a free Raybestos Rattlesnake™ custom t-shirt with every $25 purchase of qualifying Raybestos brake and/or chassis products. Each redeemed rebate card serves as an entry to win the grand prize. Technicians can also earn a free t-shirt and up to $25 for selling qualifying product. The free t-shirt offer and the chance to enter the grand prize drawing end October 15, 2013.

Second prize is a Joe Gibbs Racing customized 2013 Yamaha YZ450F dirt bike; third prize is a TRAXXAS remote control vehicle; and fourth place receives a Replay XD camera.
During the promotional period, countermen can earn a FREE t-shirt and reward up to $25 for selling qualifying Raybestos brand brake and/or chassis products. A tally card is provided to track rewards, and the tally card also serves as an entry into the grand prize drawing.

To promote the offer and sweepstakes, participating installation shops can purchase a Raybestos Rattlesnake™ promotional kit for $99. The kit includes: a limited edition Raybestos Rattlesnake™ graphic tin sign, a promotional window poster, a counter card with 25 t-shirt redemption cards and five t-shirts. They also receive a FREE goods certificate to offset the cost of the kit!

Visit to enter to win the 2014 Raybestos Rattlesnake™ and to view updates on the custom build.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE THE CHANCE OF WINNING. Void where prohibited by law. Official Rules can be found at and Payment of all taxes is the sole responsibility of Prizewinner. Prizewinner may be issued an IRS Form 1099 for the approximate retail value of the prize (estimated to be $65,000.00).

For more information on the Raybestos Brake and Raybestos Chassis Custom Build and Giveaway, visit www.RaybestosGarage, or contact your local Raybestos brand brake or Raybestos brand chassis sales rep.

Brake Parts Inc (BPI) is one of the leading global manufacturers of braking systems in the transportation industry. The BPI brake product line includes everything from brake pads and rotors, to drums, shoes, calipers and hydraulic parts for the light and medium duty market. Raybestos® brand brakes are used by top racing teams in NASCAR® competition such as Joe Gibbs Racing, Roush Fenway Racing and Richard Petty Motorsports. For more information about Raybestos brakes, visit

Raybestos® brand chassis parts are produced by affiliated companies in Affinia’s Global Chassis Group, the leading manufacturer of chassis parts for the transportation industry. Including everything from ball joints and tie rods, to idler arms and sway bar links, Raybestos chassis parts are the choice of Joe Gibbs Racing and used in competition on every JGR racecar. For more information on Raybestos chassis, visit  

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.5 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit

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