Brake Parts Inc Adds International Business Development Managers to Increase Global Presence

MCHENRY, Ill. – Nov. 4, 2014 – Brake Parts Inc (BPI) has expanded its international sales organization by adding two new business development managers, it was announced today by Bill Fotino, president, Brake Parts Inc - Europe. Dinesh Chopra, who resides in New South Wales, Australia, will cover Australia and New Zealand, while Atalay Alhas, who resides in Istanbul, Turkey, will oversee Eastern Europe, Central Asia, Northern/Middle Africa and West Africa.

“Increasing our involvement in international markets requires the addition of local experts who can better identify and service our overseas customers with the complete portfolio of quality brake products including trusted Raybestos® brand brake parts,” said Fotino. “We welcome Dinesh and Atalay to the BPI team and we look forward to working with them to increase our global sales reach.”

Prior to working with Brake Parts Inc, Chopra was the accessories manager for Mercury Mufflers Pty Ltd. in Australia. He also formed the Alliance Global Impex Pty Ltd. in Australia, where he served as the managing director to import automotive and engineering parts from Germany, China and India and house them for supply to local customers in Australia and New Zealand.

Alhas has a background in mechanical engineering. His prior experience includes working for Ford for two years, working at an automotive company in the United Kingdom for two years and spending 10 years with an OEM manufacturer.  

About Brake Parts Inc
Brake Parts Inc (BPI) is committed to leading the global automotive aftermarket as the premier manufacturer and supplier of brake system components. The company’s primary focus is the growth and profitability of its customers through a collaborative platform of quality, innovation, dedication and integrity. BPI has a demonstrated commitment to research, development and testing of its entire product offering, including friction, rotors, drums, calipers and hydraulic products, ensuring that they meet or exceed original equipment fit, form and function requirements.  For more information, visit

About Raybestos Brand Brakes
Licensed to Brake Parts Inc from Affinia International Inc., the Raybestos® brand has been known as the best in brakes for over 100 years. With a demonstrated commitment to research, development and testing, the Raybestos brand is widely recognized for quality brake components, including friction, rotors, drums, calipers and hydraulic products. The company was the first to introduce Enhanced Hybrid Technology (EHTTM) with its Element3TM brake pads, delivering the best attributes of ceramic and semi-metallic for optimal performance, improved pad wear and durability, and increased stopping power during aggressive braking. To learn more, visit


For more information, contact:
Lynn Konsbruck
Maximum Marketing Services

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