Vickie Lehar
Brake Parts Inc


Raybestos® Brake Parts Inc Boosts Value to Customers with Departmental Merger

Bruce Tartaglione Takes Lead as New Sr. VP of Global Marketing and Sales

McHenry, IL — February 7, 2014 - As the Aftermarket continues to transform with the dynamics of the marketplace, nimble suppliers shift their organizational alignment to be more receptive to their customer’s changing needs and often improve effectiveness and efficiency for both.

In this spirit, the roles and responsibilities of the Sales and Marketing departments for BPI have been integrated. Bruce Tartaglione now has global responsibility for the newly formed Marketing and Sales team and will serve as the Sr. VP of Global Marketing and Sales for BPI. “Bruce has a rich history in the Aftermarket and is uniquely qualified to move BPI forward as a true customer champion,” said Dave Overbeeke, President and CEO, BPI.

 “Integrating Marketing and Sales promotes progressive customer focus and supports increased market flexibility,” said Tartaglione. “As BPI continues its forward movement with future growth strategies, this unification will better serve our current and future customer base.”

Previous to his new position, Tartaglione served as the Senior Vice President of Global Sales for BPI, growing sales with existing customers, and new business in the OES, retail and traditional market channels.  

Tartaglione has 35 years of marketing and sales experience working in the automotive market and will lead a team of experienced aftermarket veterans as well as new and promising talent. He is AAP recognized through AWDA University and is a five-time Young Executive nominee through AAIA. Bruce is a past member of both the AAIA Marketing and Membership Committee and the AWDA Manufacturers Advisory Council. He is a current member and past Board Member of the Automotive Sales Council.   

For more information on Brake Parts Inc and Raybestos brand brake products, visit or call 800-323-0354.

Brake Parts Inc (BPI) is one of the leading global manufacturers of braking systems in the transportation industry. The BPI brake product line includes everything from brake pads and rotors, to drums, shoes, calipers, hydraulic parts and wheel hubs for the light and medium duty market. Raybestos® brakes are used by top racing teams in NASCAR® competition such as Joe Gibbs Racing and Roush Fenway Racing. Visit for more information about Raybestos brand brakes.

© Copyright 2014, Brake Parts Inc LLC. All rights reserved. Raybestos trademark used under license from Affinia International.

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