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Affinia Teams Up To Take Home Three NCMA President’s Awards
FOR IMMEDIATE RELEASE
Scott Howat
Director of Corporate Communications
Affinia Teams Up To Take Home Three NCMA President’s Awards
NAPA, Raybestos® Brands Recognized for Catalog Excellence
McHenry, IL —
May
14,
2009
- In what has turned into an ongoing tradition at the annual National Catalog Managers Association (NCMA) Conference, the Affinia Global Brake & Chassis Group again took home an impressive collection of NCMA President’s Awards in 2009. Held May 2-5 in Long Beach, Calif., the NCMA Knowledge Exchange gathered catalog, product management and marketing professionals to celebrate excellence in cataloging within the automotive aftermarket. Affinia Global Brake & Chassis earned the NAPA Gold Level Award for Data Excellence at the conference – one of two awards NAPA presented to vendors who consistently demonstrate excellence and quality in electronic catalog content. Affinia also took home President’s Awards for CD Catalog Graphics (recognizing the Raybestos® eSelect Chassis catalog) and Best Web Site Catalog (awarded for best use of graphics and recognizing Raybestos Chassis). “These awards are a testament to the hard work and dedication of everyone in the marketing, graphic design and catalog departments at Affinia,” said Josh Russell, Vice President of Marketing, Affinia Global Brake & Chassis Group. “We place a great deal of importance on displaying our products in a professional way – both in print and online - and these awards are evidence that Affinia is a leader in this pursuit.” Affinia creates and stores all of their catalog information according to a single set of work processes within the ElectriCat® database. The ElectriCat database is used for output for all brands and media types, ensuring that every Affinia customer is receiving identical data. Affinia has been recognized numerous times for cataloging excellence since the NCMA’s inception in 1974; they have taken home seven President’s Awards over the past three years alone. Affinia Group Inc. is a global leader in the on and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.
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